BOEHRINGER INGELHEIM

Leading the way

BACKGROUND: Boehringer Ingelheim was looking to create a unique and immersive experience for employees that reflect their role in “leading the way” for their 2024 Value through Innovation (VTI) Day.

SOLUTION: An exciting and memorable ‘Written in the Stars’ themed event left employees feeling inspired and ready to take action towards future initiatives. Five new behavioural themes were explored by attendees, represented by 5 star constellations:

• Collaborate with a purpose - CRATER (cup): The cup represents a collaborative collective of ideas combined into a vessel.

• Communicate with candor - CIRCINUS (compass): The compass clearly and accurately communicates true direction.

• Decide and act with speed - LEPUS (hare): The hare is known for its speed and quick decision making to thrive.

• Deliver to win - SAGITTA (arrow): The arrow travels with confidence to strike its target.

• Innovate and drive change - CHAMAELEON (chameleon): The chameleon is an expert at changing and shifting to succeed in any environment.