BOEHRINGER INGELHEIM

One Hit Wonder

BACKGROUND: Boehringer Ingelheim was looking for a fresh way to spread the word to Canadian producers that their LongRange vaccine provides season-long parasite protection in a single dose.

SOLUTION: A bold new ‘One Hit Wonder’ campaign hits producers with a dose of nostalgia while compelling them to re-think the way they approach parasite protection for their herd. Veterinary clinics across Canada were invited to take part in the Longrange One Hit Wonder Jingle Contest, submitting their very own jingles about Longrange and the protection it provides for a chance to win a trip to Nashville.