CASSELS

In this together

BACKGROUND: Cassels Brock, as it was previously known, is a law firm with a 130-year history and offices in Canada’s biggest cities. Their brand no longer reflected who they were, so they needed a comprehensive rebranding strategy and development.

SOLUTION: Cassels worked with the team to establish and understand their brand, its personality traits, what they stand for and their target audience. A modern, yet classic logo with customized typography allows complete ownership of their wordmark, and evokes a feeling of an accomplished law firm with a history of success. A warm, bold colour pallet, imagery that tells a story and custom patterns bring personality to the brand – the lawyers you want to have a drink with.