DELIVERABLES
Branding
Visual Design
Website Design
TEAM
adHOME Creative
UNIVERSITY OF TORONTO
No matter where you are on your wellness journey
BACKGROUND: Student mental health and wellbeing is of paramount importance to student success in post-secondary institutions. The University of Toronto wanted to be proactive on providing mental health resources to their students, inspiring them to learn more, seek support and utilize the resources offered.
SOLUTION: The Student Mental Health Resource website was created with its users at the forefront. Students engaging with the website feel supported by the services offered, represented in the types of problems talked about and empowered to seek the help they need. The overall tone of the Student Mental Health visual identity is soft, conversational and welcoming, creating an environment where students can feel comfortable seeking support.